technology Archives

49% of agencies rely on own advertising technology for programmatic media buys

July 12, 2018

Programmatic ‘key driver of UK digital media quality improvements in 2020’

Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings.

Social media and the spread of fake news: Could you call It out?

July 11, 2018

You can’t deny the power of social media for enabling conversation like no other medium in history – but is it also responsible for the spread of fake news in our societies?

Going public: Social media needs to be the beating heart of the public sector

July 5, 2018

For public sector organisations, simply being on social networks is not enough. Rob Coyne, General Manager EMEA at Hootsuite, looks at why a clear social strategy, which considers the needs of the people, is the key to success for public sector organisations.

Memes saved? MEPs vote to reject EU copyright law proposal

July 5, 2018

MEPs in the European Parliament have voted to reject EU copyright law changes, backed by Sir Paul McCartney and other high-profile musicians.

Human nature ‘drives customer loyalty in a digital world’

July 5, 2018

Organisations that create emotional connections with customers will increase customer retention and satisfaction, according to new research.

UK retailers spend £1.5m on failed or cancelled digital transformation projects

July 5, 2018

Lack of direction behind digital transformation is costing retailers dearly, as almost three quarters (74 per cent) admit to undertaking projects not linked to the overarching business strategy.

Organisations struggle to make progress with their digital transformation investments

July 4, 2018

Despite huge investments in digital transformation initiatives, organisations today feel less equipped with the right leadership qualities to advance their digital transformation as they did six years ago, according to new research.

Kroger to test self-driving delivery cars this year

July 2, 2018

Kroger is testing driverless grocery deliveries this autumn as the US supermarket chain looks to ramp up its ecommerce operations amid rising competition from the likes of Amazon.

Customers turning their backs on businesses with bad tech

July 2, 2018

Three fifths of UK consumers leave a website in less than 30 seconds if it’s ugly or hard to navigate, while a quarter of Britons have switched loyalty for better tech, according to new research.

Guest comment: The power of organised creativity

June 28, 2018

Can a creative process really be optimised by an organised technology? Johann Butting at Slack looks at why, contrary to popular opinion, organisation can stimulate creativity rather than hamper it.