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technology

Narvar works with ASICS to boost ‘post purchase experience’

May 13, 2019

Sportswear brand ASICS is working with customer engagement platform Narvar, using its post purchase technology to boost customer retention.

Ads, E-commerce brands, ecommerce, Europe, retail, technology

Uber shares flop on stock market debut

May 13, 2019

Uber floated on the stock market on Friday, falling 7% below its IPO price amid concerns about whether such companies are able to turn a profit.

Mobile, News technology

Overdose.Digital buys 5XThinking to boost digital commerce ‘anti-agency’

May 3, 2019

Digital commerce accelerator Overdose Digital has bought ecommerce consultancy 5xThinking.

Content, E-commerce, News brands, ecommerce, technology

Missguided uses technology to analyse customer emotion

May 2, 2019

Missguided is using the Upland Rant & Rave customer experience technology platform to analyse customer emotion and improve its customer service score by 20%.

Ads, Content, E-commerce brands, email, retail, technology

IT skills gap: The 6 types of tech workers

May 2, 2019

Two-thirds of tech workers would leave their jobs over poor work-life balance, according to new research looking into six tech ‘personalities’ in the workplace to help address the IT skills gap.

News security, technology, Travel, UK

Guest comment: SporTech For Good?

May 1, 2019

Can technology spot a future sporting great better than a traditional talent scout? WeSportUs Founder and former French track and field champion Latif Adéothy explains how a social network could level the sports playing field.

News, Social games, global, local, sport, technology

Euronews hires Sublime for programmatic private marketplace

May 1, 2019

Programmatic ad marketplace Sublime has announced its partnership with Euronews, which will allow the premium publisher to build its own programmatic private marketplace (PMP).

Ads, Content agencies, technology, video

Purina interactive posters in France ‘encourage dogs to pee on them’

April 29, 2019

Nestlé-owned pet product brand Purina has launched an interactive outdoor campaign in France that actually encourages dogs to pee on its latest billboards.

Ads, Content, Mobile, News France, marketing, technology

TabMo uses Blockchain to boost programmatic marketing transparency

April 29, 2019

TabMo is first mobile DSP to use Fenestra’s blockchain technology to boost the advertising platform’s transparency.

Ads, Content advertising, agencies, marketing, media, technology

Battle of the translation assistants [INFOGRAPHIC]

April 26, 2019

How good are Google Assistant, Amazon’s Alexa and Apple’s Siri at translating some of the most popular phrases of all time? A new study takes a look…

Ads, Content, Mobile, News Google, infographic, marketing, Microsoft, technology
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