Social media now a ‘top priority’ for cross-channel campaigns
The majority of U.K. marketers (96 percent) are conducting cross-channel marketing campaigns, or planning to do so in the next 12 months, according to a new poll.
technology
Top tips: Getting the most out of technology for business
The age old imperative for businesses to do more with less in order to maximise profits has never been more applicable than it is today, as companies must work harder than ever to turn a profit in an increasingly competitive business environment. Each organisation will have its own strategy for achieving its goals and naturally, … [Read more…]
Rural broadband boost? Everything Everywhere and BT Wholesale test UK’s first 4G broadband
Everything Everywhere and BT Wholesale have joined forces to test next generation 4G ‘LTE’ high speed broadband to customers. If successful, the trial will see mobile and fixed broadband coming together for the first time in the UK, providing a significant boost to rural Britain’s access to high speed internet services.
Google set to launch Android ‘mobile wallet’
Google is today expected to unveil to a new “digital wallet” feature in the US, letting consumers pay for items using their smartphone rather than credit cards.
Roundtable report: Cloud hype giving way to adoption
No business should ignore the opportunities that cloud technology presents the results from those that have dabbled are compelling. This was the warning issued by a panel of business IT experts who gathered at a round table event held by hosting firm UKFast this month.
Right to reply: UK superfast broadband faces setback
Britain’s ambitions to have the best superfast broadband in Europe have been hit by a double blow over the past six months according to leading broadband analysts Point Topic. The roll-out of next-generation broadband technology by BT and alternative networks has lagged a long way behind plans and take-up of the services where they are … [Read more…]
Brits spent £5.2bn online in April: Travel sector suffers from UK heatwave
The latest figures from the IMRG Capgemini e-Retail Sales Index have revealed continuing strong growth for online sales in April, with shoppers in the UK spending a total of £5.2 billion online, a significant 19% more than April 2010 and equivalent to £84 per person.
O2 developing mobile wallet app
Intelligent Environments, a digital banking provider and part of the Parseq Group, has signed a three year contract to work with O2 to build, host and manage the application for its mobile wallet service.
Time to buy shares in social media? LinkedIn valued at $4.25bn in stock exchange debut
LinkedIn has begun trading on the New York Stock Exchange, representing the first US-based social media firm to go public.
Right to reply: Will MyData usher in a new era of money-saving?
Launched by the UK Government last month, Mydata, gives consumers access to the data that businesses have on them, calculating that such access could help people make better-informed choices. Justin Schamotta at Choose.net wonders if businesses really are keen to share their data with others…