BBC revamps red button service for connected TVs
The BBC is updating its Red Button service to work with next generation of internet-connected TVs.
technology
Guest comment: Why Public Sector ICT Projects Tend to Fail
As Britain continues to work its way through and (hopefully) out of the recession, the government continues to explore ways to save money while improving the efficiency of costly public services. Danny Bluestone, MD of digital agency Cyber-Duck looks at why the NHS should consider User Centred and Agile Approaches to IT Projects.
Online ad trends: Third of Brits likely to drop IE 10 over ‘Do Not Track’ plans
British consumers have warned they could stop using Microsoft’s Internet Explorer 10 (IE10) browser over the software giant’s Do Not Track initiative, according to a new survey looking at online ad trends.
The Daily Mail to double online staff in US
The Daily Mail plans to expand its US operations, as the UK newspaper looks to capitalise on its growing audience across the Atlantic.
Myspace plans 50m Spotify rival
Myspace is planning to launch a $50m Spotify rival, as the former social media market leader looks to reposition itself as a social music tool.
Online sales grows 14% in October as Christmas shopping begins
Online shopping grew by 14% in October, as Brits start to get their Christmas shopping in early, according to new research.
Rise of the machines? Dynamic optimisation gets 59% higher conversions
Optimising advertising creative ‘on the fly’ via automated software is achieving 59% higher post-click conversion rates and 20% greater engagement, according to new research.
Social selling- 65% of firms using social to boost sales
Three quarters (75%) of B2B buyers have claimed that social media would likely have an influence on a future purchase and 65% of businesses are already using social media in their sales efforts, according to a new report.
Call analytics firm AdInsight rebrands as ‘ResponseTap’
Call tracking and analytics firm AdInsight has rebranded under the new name ResponseTap.
Ad Dynamo debuts ‘ one-price-for-all’ online ad system
Ad network Ad Dynamo has launched a new platform offering online ad campaigns at fixed prices, aimed at cutting through confusion and lack of accountability.