Yahoo's Hulu bid reported at ‘$600m – $800m’
Yahoo has reportedly made a bid for video streaming site Hulu valued at between $600m and $800m, as CEO Marissa Mayer’s media buying spree continues.
technology
Case study: P&G ‘saves up to 25%’ of its digital ad budget with eye tracking technology
P&G worked with eye-tracking technology firm Sticky to optimise its digital branding campaigns. This case study looks at how the consumer packaged goods giant saved up to 25% on some of its campaigns by ensuring the ads it paid for were seen by consumer online.
How to create a slow motion video: New tool from YouTube
Google latest YouTube tool lets users create video that plays at one eighth the speed of their original- and looks as if it was filmed with a high-speed camera. With viewer interest in the technique expected to rise as a result (cue plenty of ‘Matrix’ parodies), read our simple guide on how to create a … [Read more…]
One in five high street stores to close by 2018
One in five high street shops will close over the next five years according to a new survey.
New CTO at Hotels.com
Hotel booking site Hotels.com has appointed Stuart Silberg to the position of Chief Technology Officer.
Case study: Digital retargeting campaign converts leads into sales
At the start of the year, a leading specialist insurer approached performance marketing company Clash Group for help driving requests for quotes and sales of their small business insurance across the States. This case study looks at how the retargeting digital campaign drove 29,000 individuals to click on the ad over three months.
Google tests DIY real time bidding platform ‘Open Bidder’
Google is testing a new tool that helps companies build their own customisable real-time bidding platforms using its cloud and DoubleClick services.
Yahoo buys gaming platform PlayerScale
Yahoo has bought gaming platform startup PlayerScale, for an undisclosed sum, as the firm continues to boost its online content business.
Online staffing trends: 'Biggest shift in work since industrial revolution'
Worth a staggering $1 billion, the online working industry “the biggest shift in work since the industrial revolution”, according to a new report looking into worldwide online staffing trends.
Microsoft Xbox One revealed with online entertainment focus
Microsoft has unveiled its next generation console Xbox One, designed to become “the ultimate all-in-one home entertainment system” that competes with only with its traditional rival, Sony’s PlayStation, but with the likes of Sky and Virgin Media, in the TV arena.