LG and Motorola reveal first ‘Android Wear’ smartwatches
LG and Motorola have unveiled the first smartwatches to run Google’s new operating system ‘Android Wear’.
technology
Right to reply: Cloak and the rise of ‘anti-social media’
With the recent launch of ‘Cloak, an app that lets users avoid people based on their ‘check-in’ locations on Instagram and Foursquare, are we witnessing a new hunger for online annonymity? William Webb from the Institution of Engineering and Technology (IET) looks at the rise of the ‘anti-social network’.
Snowden’s surprise TED talk: “Take back the internet” (Video)
NSA whistleblower Edward Snowden made a surprise appearance at this week’s TED technology conference, accusing the US intelligence service of ‘setting fire to the internet’ and prioritising surveillance over security.
CBI demands lower course fees to tackle science skills shortage
UK business trade body CBI is calling for action to make careers in science, technology, engineering and maths (STEM) more attractive and easier to access.
New video metric ‘Average Viewability Percentage’ comes to UK
A new video ad metric quanifying visibility has launched in the UK, letting brand advertisers see how much of their video ads are in-view and for how long.
Two-thirds of marketers ‘now using automation techniques’
Almost three quarters (71%) of marketers re using some form of marketing automation to their advantage, to increase ROI and glean increased insights into marketing campaigns, according to new research.
UK Govt invests £73m in ‘Internet of Things’ research
David Cameron has invested £73m in a government fund to research the Internet of Things, claiming the concept to spur a ‘new industrial revolution’.
Spotify snaps up music data firm Echo Nest
Spotify is getting serious about data, buying a music-intelligence firm to help power recommendations- potentially cutting out competitors in the process.
Case study: Square Meal gets 400% conversion boost with predictive technology
Restaurant booking service Square Meal saw a 67% increase in click-through rates and 400% boost in conversion by switching to Emarsys Predict. This case study looks at how the use of the new self-learning marketing engine boosted customer response.
Twitter case study: How Samsung won the 2014 Oscars with a star-studded selfie
At the 2014 Oscars, Samsung took the award for most talked about brand with a celebrity-packed selfie tweeted by host Ellen DeGeneres using a Galaxy Note 3 phone. This case study looks at how the electronics giant made full use of its sponsor status at the film ceremony, merging old-school celebrity endorsements with the latest … [Read more…]