Marketing technology company Unruly have released figures showing that an Activia yoghurt advert featuring Shakira has overtaken Volkswagen’s 2011 Super Bowl ad “The Force” to become the most-shared ad of all time.
A new report from Juniper Research forecasts that the number of mobile coupon users will rise from 560m this year to 1bn in 2019. According to the “Mobile Coupons: Consumer Engagement, Loyalty & Redemption Strategies 2014-2019” study retailers will increasingly engage directly with consumers via mobile channels and the use of coupons will be more … [Read more…]
Apple has filed a new patent for smartwatch designs under the name ‘iTime’, fuelling more speculation that the electronics giant is making a leap into wearable technology.
With headlines last week focussing on Amazon’s unexpectedly high quarterly loses, it’s easy to miss just how how far and wide the company is continuing to expand and experiment across the digital landscape. Here are four new products or shifts worth keeping an eye on…
As rules on cookies tracking become stricter, new web tracking techniques have cropped up, including a new ‘canvas fingerprinting’ tool that’s almost impossible for users to block… for now.
Unilever has released five different briefs on the theme of “Internet of Things” through its Unilever Foundry program. The program provides a means for innovative start-ups to collaborate directly with the company to trial and pilot new technologies.
Ball Street, the company behind the 451 digital football show, today reveals that it has beaten its engagement benchmark by 71% after deploying a programmatic native approach.
Video ad technology company Tremor Video has formed an international partnership with digital performance company DoubleVerify to reduce online ad fraud by eliminating machine or bot-based impressions from campaigns.
One of the first major moves from Google’s healthcare team will create an always-on patient monitoring service for diabetics, unlocking new types of communication channels for brands and pharmaceutical marketers.
Easyjet is testing Apple’s iBeacon technology across European airports,letting users receive in-app interactions using nearby signals “to enhance the in airport experience”.