Big global multinationals are turning to new marketing structures as part of their transformation, moving away from traditional functional and hierarchical approaches in favour of organising around the customer experience and the customer journey.
Despite initial employee resistance to change, workforce transformation means increased salaries, retraining opportunities and technology upgrades, according to new research.
Over half (58%) of IT teams believe that marketing doesn’t appreciate their work, according to new research.
Slow loading webpages lose shoppers in just 10 seconds, with nearly half (47%) of shoppers not being prepared to wait for more than 10 seconds before giving up on a purchase, according to new research.
Home rental platform plans AirBnB is banning “party houses” after five people were killed at a Halloween party in San Francisco.
Holiday customers that return the following holiday season are more than twice as likely to convert compared to other customers – highlighting the importance of using technology that can analyse and segment valuable audiences at scale, according to new research.
Over a third (35%) of UK Baby Boomers will adopt new products and services before the general public, despite preconceptions that they’re set in their ways, according to new research.
Email marketing platform Mailjet has been acquired by the Thoma Bravo backed Mailgun, a leading US based email delivery platform.
‘Synergy’ has been voted the most annoying marketing buzzword of 2019, according to marketers themselves.
‘Smart Homes’ has emerged as the most mentioned vulnerable Internet of Things (IoT) technology among the world’s leading cybersecurity influencers on Twitter during the first half (H1) of 2019, according to GlobalData, a leading data and analytics company.