Right to reply: Rescue deal to give HMV last chance to evolve
High street music retailer HMV will be given a lifeline after a rescue deal which could save 2,500 jobs and up to 136 stores.
music
BlackBerry axes BBM Music service
BlackBerry has announced that its BBM Music service is to shut down, less than a year and a half after its launch.
Songwriters ‘now make more money from digital than radio’
New licensing deals with the likes of Google Play, Vevo and Microsoft Xbox have helped to boost UK revenues from online music services by more than 32% in 2012, overtaking royalties from the radio industry for the first time, according to new data.
April Fools’ day round-up: Top 7 internet pranks
April Fools’ day has become a big event on the internet, as the web is flooded with pranks (and companies try to get a bit of free publicity). We’ve rounded-up some of the best spoofs to hit the web this year- including YouTube ‘shutting down’, Twitter charging for vowels and Sony’s tech for pets.
April Fools' day round-up: Top 7 internet pranks
April Fools’ day has become a big event on the internet, as the web is flooded with pranks (and companies try to get a bit of free publicity). We’ve rounded-up some of the best spoofs to hit the web this year- including YouTube ‘shutting down’, Twitter charging for vowels and Sony’s tech for pets.
Online piracy ‘does not hurt the music industry’- EC study
Illegal downloading has little impact on music sales and actually drives consumers to make legal purchases, according to a new study published by the European Commission’s Joint Research Centre.
Right to reply: Facebook ‘lookalike’ audience targeting tool lacks clarity
This week saw Facebook unveil its ‘Lookalike Audiences’ tool, offering advertisers with similar user targets to the ones they already have. Steve Pole, CTO at Alchemy Social discusses some of the challenges to the new tool.
Simon Cowell heads online for next global music star
Simon Cowell has taken his search for the next musical superstar online, asking artists to take part a new viral singing competition, You Generation.
Musicians ‘buying Facebook and YouTube fans’ for just £30- report
Musicians are buying Facebook likes’ and YouTube viewers and Twitter follows to increase their popularity, according to a new report.
Video viral of the week: Old Spice gets 4m YouTube views in a week with ‘Mr Wolfdog’ marketing mutt
On the back of its previous YouTube triumphs, Old Spice has continued its off-the-wall digital marketing with a new video series , following the exploits of its new marketing director ‘Mr Wolfdog’- who just happens to be a wild animal. See why it’s our viral of the week below…