App-athetic Brits? One billion apps neglected every day
Collectively, Brits are walking around with 2.5 billion apps installed on their mobile phones, with one billion of those neglected every day, according to new research.
media
Social media case study: ‘Justino’ film wins Christmas for Spanish Lottery
Forget John Lewis – the real winner of Christmas 2015 was this campaign for Spanish lottery firm Loterias y Apuestas del Estado. The Pixar-style ‘Justino’ film captured hearts while an engaging social media campaign built anticipation in the run up to the high-profile Christmas lottery draw- increasing spend to an astonishing €55 per person.
Charity case study: ‘Donate the Bars’ turns blank spaces into ad estate
When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause.
Shoppers want next-gen technology in retail stores- report
Shoppers are open next gen technology , such as smart fitting rooms, touchscreens and VR from high street stores, according to new research.
John Lewis Christmas ad: Student’s coursework mistaken for real deal
A student’s video coursework has been mistaken for this year’s John Lewis Christmas advert, getting received almost 500,000 views after it was uploaded to YouTube earlier this year.
Video viral of the week: Dove’s gets men’s hearts thumping with ‘real beauty’ test
Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors. See why it’s out viral of the week below…
Facebook starts limiting number of ads in user timeline
Facebook has warned that it expects advertising revenue growth to slow as it starts to limit the number of ads it puts on people’s timelines to avoid alienating them.
Social media election: UK backs Clinton for President (but Trump most talked about)
Brits are backing Clinton to be the next President of the United States, but they feel negatively about both presidential candidates and are disparaging about the election overall, according to new data released by Kantar Media.
Admiral’s plan to scan Facebook profiles to price car insurance blocked
Facebook has blocked insurance firm Admiral’s new scheme to assess the personalities of first-time drivers by analysing their Facebook profiles, citing privacy concerns.
Burberry tops the league of UK brands on Instagram
Burberry, Primark and Alexander McQueen are the most influential UK brands on Instagram in 2016, according to new research.