Thoughts for the future: The next steps in programmatic advertising
Kristoffer Ewald, Chief Innovation Officer at NetBooster Group, looks at the future of programmatic marketing.
media
Brands get real-time ‘event-triggers’ for mobile ads from Blis
Location data firm Blis and marketing company TVTY have teamed up to launch location-based digital ad campaigns reacting to real-time events.
Teens ditching smaller social networks for Snapchat and Instagram
Teens are now bunching their social network activity around four main social networks: Snapchat, Instagram, Twitter, and Facebook and have stopped using smaller ones such as Kik or Tumblr, according to new research.
New study finds a major gap in content marketing understanding as budgets soar
UK marketers are struggling to understand how to best spend their growing content marketing budgets and can’t find skilled people to deliver an effective plan.
Rio Ferdinand joins YouTube ‘super-team’ Rebel FC
YouTube star Calfreezy has launched a new all-star football team called Rebel FC, with former England defender Rio Ferdinand on board as manager.
Twitter cracks down on anonymous “eggs” with new avatar
Twitter has dropped the egg that functions as its default profile picture over fears that it has become associated with online abuse.
Pepsi faces web backlash for Kendall Jenner ‘protest’ ad
Pepsi has come under fire for its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the “Black Lives Matter” movement.
Financial search trends: MoneySupermarket outspends mortgage service providers in paid search
Price comparison MoneySupermarket site spent over £97k on mortgage-related keywords in first two months of 2017, but Halifax attracted more clicks and HSBC had the most efficient campaign, according to new research.
Global video advertising outperforms desktop display- report
Video viewability showed significant improvement last year so far, increasing from 40% to 58.2%, while the completion rate in view also rose, according to new research.
UK retail customer experience failing to improve: 50% of queries left unanswered
Customer experience provided by UK retailers is not improving, leaving consumers increasingly frustrated, according to new research.