Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal)
With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.
media
Unlocking the Potential of Chatbots [INFOGRAPHIC]
How can chatbots improve the user experience in ecommerce? This infographic looks at how AI can help customer service agents focus on more complicated tasks.
Snapchat value plummets $1.3bn after just one Kylie Jenner Tweet
Reality TV star Kylie Jenner has knocked $1.3bn (£1bn) off Snap’s stock market value after a single tweeting that she no longer used its Snapchat messaging app.
Most brands ‘would change adtech vendor if found to be unethical’
Marketers’ concerns over media buying transparency are intensifying according to new figures.
Most SMEs planning to increase marketing spending this year
Two thirds of SME owners are planning to dedicate more budget to such elements as social media, content, PR and performance than in previous year, according to new research.
Nissan first to use YOC’s new programmatic mobile ad platform
Mobile ad company YOC has launched a new ad platform called VIS.X, a new kind of advertising technology for programmatic ads, with Nissan signed up as the first brand.
video intelligence launches contextual video platform
video intelligence (vi) has launched vi stories – a contextual video platform that connects media companies with content providers, helping them to deliver engaging and topical video to users based on the content they are interested in.
JW Player takes new video ad bidding platform live with SpotX
Video ad platform JW Player has launched Video Player Bidding, a market-changing header bidding solution for video in partnership with SpotX.
Content marketing platform Outbrain goes premium with ‘Sphere’
Content discovery platform Outbrain has unveiled Sphere an audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers, while reducing their reliance on Facebook.
Google takes on Instagram and Snapchat with AMP Stories
Google is testing AMP Stories, letting publishers build mobile friendly collections of images, videos and animations that can be swipe through.