Corporate values matter: Consumers are willing to spend more with brands that give back
Only 50% of consumers can name a brand that they associate with good causes, compared to two thirds of respondents last year, according to new research.
media
Overconfidence on productivity ‘hampering marketing firms’ performance’
The vast majority of media and marketing bosses rate their skills highly relative to their peers, but they invest little time in making their businesses run better, according to new research.
3 ways organisations can counter Brexit with productivity
Improving productivity is being touted as something we can do to counter the effects of Brexit. But how do CEOs have an effect on productivity? Philip Rooke, CEO, has some ideas: ingenuity, empowerment and investment.
Pinterest Promoted Video ads go widescreen
Pinterest has launched a new video format that its testing with advertisers, called ‘Promoted Video at max width’.
LGBT+ business community myGwork gets revamp
Entrepreneurial twins Adrien and Pierre Gaubert are re-inventing the way LGBT+ professionals find and secure jobs with myGwork, the LGBT+ business community.
Social football buzz: Real Madrid won the game but lost the crowd
During the Champion’s League Final last weekend, a staggering 8,366,967 online engagements were directed at Real Madrid in total, but sentiment for the winning club actually fell, according to new research.
Right to reply: Fears surrounding the ethics of AI development risk constraining innovation
Yemi Olagbaiye, Head of Client Services, Softwire, discusses ethical AI and the fears surrounding who should be responsible for how quickly these technologies are emerging.
A tale of two tweets: Poundland threatens legal action over Thameslink slur
A tweet from UK rail operator Thameslink backfired spectaularly this week, after an attempt at humour resulted in high street retailer Poundland threatening to sue.
Case study: KFC spoofs vlogger trend with fake ‘Clean Eating’ Burger
Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.
Media firms expect ‘digital explosion’ over next 5 years
M&E companies are approaching ‘the end of the beginning’ of their digital transformation, according to a new study.