media Archives

Gen Z ‘motivated by job satisfaction more than money’

December 5, 2018

Generation Z are more motivated by job satisfaction and working for the social good than by money, according to new research.

Half of business leaders ‘don’t have a marketing attribution model’

December 4, 2018

Nearly half (46%) of business leaders don’t have a marketing attribution model, with 37% feeling overwhelmed by the complexity of attribution data.

Iceland’s ‘Rang-tan’ most powerful ad of Christmas 2018 (despite being banned from TV)

December 4, 2018

Iceland’s No Palm Oil advertisement is the most powerful ad of Christmas 2018, according to Kantar Millward Brown’s annual consumer research into the effectiveness of festive advertising campaigns.

Viral of the year: Doritos and Mountain Dew team up for celebrity rap battle

December 3, 2018

Pepsico-owned brands Doritos and Mountain Dew combined forces to issue a creative ad that aired during the Super Bowl which combined a social media hashtag campaign with celebrity power as Morgan Freeman and Peter Dinklage faced off in a lip-sync rap battle.

Viral of the year: Alexa loses her voice (and gets celebrity ones)

December 3, 2018

Amazon caught the spotlight at this year’s Super Bowl with a star-studded ad and social media campaign where its Echo smart speak lost its familiar voice, only to be replaced by celebrities.

Best Christmas ads of 2018: Iceland beats John Lewis for social buzz (but not YouTube views)

November 28, 2018

Following a bumper month of discussion and festive spirit around the UK’s top Christmas ads, social media marketing firm Socialbakers have compiled league tables showing which brands are winning the Christmas Ad War across Facebook, Twitter, and YouTube.

Mickey Mouse gets 360 VR game for 90th birthday

November 28, 2018

Blend Media’s interactive 360 VR platform has built an engaging ‘treasure hunt’ as part of a world-wide celebration honouring Mickey Mouse’s 90th anniversary.

Social media influence remains high, but shoppers are wary of social commerce

November 28, 2018

Shoppers are more influenced by social media than ever, but social commerce has yet to see widespread adoption, according to new research. SUMO Heavy, the digital commerce strategy firm, polled 1,046 adults (in the U.S.) to evaluate social media’s impact on consumer shopping habits and better understand the role of emerging technology in the future … [Read more…]

Black Friday social buzz: Smaller brands win Facebook as beauty brands win Instagram

November 27, 2018

With Black Friday over for another year, which brands created most social media buzz around its sales?

Where’s Mark? MPs ‘empty chair’ Facebook boss at fake news inquiry

November 27, 2018

Politicians from nine countries have put out an empty chair in protest at Facebook founder Mark Zuckerberg’s failure to appear at a hearing today.