media Archives

TechCrunch expands into subscriptions with start-up advice platform

February 14, 2019

Media firm TechCrunch has announced a new paid subscription offering, Extra Crunch, designed to give more detailed information for start-ups beyond daily news and editorial coverage.

Snapchat showcases VR ‘Lego wear’ in pop-up shop

February 14, 2019

This week, a playful pop-up in Fitzrovia showcases the latest cutting-edge retail technology with Snapchat LEGO WEAR, immersing shoppers in an augmented reality fashion boutique experience.

Six-second ads: The secret to success

February 14, 2019

Why do some six second ads fail to engage while others make an impact in such a short space of time? New research uncovers six key factors that can make a difference in this increasingly popular ad format.

Harrods or Greggs? What your dating app says about you

February 13, 2019

As Valentine’s Day comes around once more, new research looks into the social media habits of dating app users, and the brands they are most likely to interact with.

Verizon Media uses VR and 360º video to bring Abu Dhabi’s tourism destinations to life

February 13, 2019

Verizon Media has launched a new VR 360º video experience, offering users the opportunity to virtually explore some of the biggest tourist attractions in Abu Dhabi.

Bigger than splitting the atom? $219bn ‘already invested in AI’

February 12, 2019

In 2018 global AI spend by businesses hit $219bn with US businesses investing $91bn and the UK lagging behind at $12bn, according to new research.

Spotify buys two podcast giants

February 6, 2019

Spotify has bought two of the largest podcasting producers in the world, Gimlet Media and Anchor.

Offers and promotions on social media: Baby boomers more likely to click than millennials

February 5, 2019

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

Does AI really boost ROI? Half of marketers say they’ve seen proof

January 30, 2019

Just over half (52%) of businesses have seen an increase in sales through the use of AI in marketing efforts, with many increasing their spend on the technology in the next htree years, according to a new survey.

AI in Business: 2019 Trends and predictions

January 30, 2019

AI is already being implemented in businesses around the world, and while worries persist over whether robots will be taking over the workplace, some are predicting that it will actually improve and even create jobs in the future. John Williams, Head of Marketing at Instant Offices offers some AI trends you should be aware of … [Read more…]