Retailers ‘more than double their following on social media sites’
The majority retailers are more than doubling their following on various social media platforms over the past six months, according to a new study.
media
Shazam and Syfy make ‘Being Human’ first Taggable TV series
Shazam has partnered with Syfy to launch the first, series-long ‘TV Tagging’ initiative with the cable channel’s new, original scripted series, Being Human.
Cadbury’s case study: Digital campaign generates over £3 for every pound spent
Cadbury’s recently ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of its budget in online, the brand saw the sector generate 20% of the sales. This case study from Gfk NOP highlights to growing power of online advertising in the marketing mix…
Facebook shelves phone and address data sharing plan after privacy outcry
Facebook has put its plans to share users’ mobile and home address data with developers on ‘temporary hold’, after a privacy outcry.
Groupon CEO sorry for Japan’s new year meal blunder
The CEO of group-buying discount site Groupon has apologised to Japanese customers Monday for a New Year’s deal gone wrong.
ASA campaign highlights new website remit
The Advertising Standards Authority (ASA) has launched a new campaign to raise awareness of its broadened remit.
Top 5 technology outsourcing trends in 2011
With cloud computing, smartphones and video-on-demand on the rise, companies are turning to outsourced solutions for their technology at a greater rate. Aditi Technologies, a provider of software product and application development services, shares its opinion on the top few technology outsourcing trends for 2011.
Crème Egg campaign invites nation to play ‘game of dare’ online
Cadbury’s has launched a new campaign for its Creme Egg brand, that challenges consumers to take part in ‘a massive game of dare’ online.
Right to reply: Bing making friends with Facebook is a wise choice
Microsoft’s bid at the search engine market has been slowly chipping away at Google’s stupendous lead, but Bing still has a long way to go before it could have any dreams of clinching the top spot, says SEO company Queryclick.
Top tips: What’s in store for online video in 2011
What does 2011 hold for online TV, and how will its relationship with mobile and TV change the way we use media? Tom Laidlaw, CEO, Videojug offers a guide for marketers on how to get the most out of this rapidly growing format…