Audi debuts first video ad to connected TVs
MediaCom, smartclip and woomi have launched the UK’s first connected TV video advertising campaign with Audi.
media
LoveFilm to stream Disney films for first time
LOVEFiLM and The Walt Disney Company UK & Ireland have signed a Transactional Video on Demand (TVOD) and Subscription Video on Demand (SVOD) feature film streaming deal, which sees LOVEFiLM become Disney’s first major partner in UK SVOD outside of the Pay TV window.
IPA Bellwether: Marketing budgets cut, online looking strong
The latest quarterly attitude tracker from the UK’s Institute of Practitioners in Advertising finds 25% of marketing executives suffering budget cuts in Q1, and close to 40% more pessimistic than in the previous quarter. There’s a sprinkling of good news about the marketing industry, but it’s clear that ROI and cutting overheads is high on … [Read more…]
Most small firms ‘using social media everyday’
Great swathes of small and medium-sized enterprises are embracing social media as a means of conducting business, according to a new poll.
‘Hello Boys’: Web users vote for world’s most iconic outdoor advert
The Wonderbra poster ‘Hello Boys’ has been named the most iconic outdoor advertisement of all time, as part of a website initiative developed by Kent company MCM Net on behalf of Campaign.
Headhunters using social media profiles to fill top jobs
A new report compiled by InterExec has revealed that 84% of top UK senior executive headhunters agree that having a social media profile is important for senior executives seeking a new role.
Emailvision buys UK's Smartfocus for £25m
Emailvision has bought UK-based multi-channel marketing software provider, SmartFOCUS Group for £25.3m.
Emailvision buys UK’s Smartfocus for £25m
Emailvision has bought UK-based multi-channel marketing software provider, SmartFOCUS Group for £25.3m.
Google buys music sync firm PushLife to boost Android content
Google has acquired Canadian mobile application developer PushLife, as the search giant looks to boost content on its Android mobile operating system.
Guest comment: Voucher Code Sites – Pain or Gain?
Retailers are increasingly embracing the online world of affiliates, but do they – and should they – trust them? Doug Scott of DiscountVouchers.co.uk looks at the issues facing retailers in the growing voucher code arena.