Most British consumers (89 percent) are likely to tell the organisations they do business with if they receive poor service, yet almost half (44 percent) do not believe they take notice of, or really care about, the feedback shared, according to a new study.
Parents tend to be the “most valuable” consumers for advertisers on a social media level, while teenagers are the most prolifically engaged mobile users, according to new data.
Online marketing agency, Harvest Digital, has selected real-time ad platform AppNexus to provide the infrastructure for the agency’s new trading desk.
Out-of-Home media company EYE has launched a new digital media network with an event at Gatwick Airport.
Adobe has updated its Scene7 solution to offer automated, optimised delivery of rich media content across devices including desktop computers, smartphones and tablets.
Google has tweaked its search algorithms to focus on newer content, after the search giant admitted that many of the results it retuned were ‘stale’.
While large consumer marketing projects can be relatively simple to track success, for many smaller businesses, real ROI is a more elusive number. Tom Carter, Relationship Director at balloon dog looks at measurement and how to demonstrate results of marketing.
More than 90% employers use social networking sites to screen prospective employees, according to new research.
YouTube is adding some 100 channels of original programming to its video sharing site, including TV, film, music, sport and celebrity content.
The European display ad sector has seen a dramatic shift towards automated buying and bidding technologies, as this new infographic from Improve Digital illustrates.