Right to reply: ‘Unlimited’- broadband’s new ‘free’?
Should smart broadband advertisers start banning the word ‘unlimited’ from their deals? Julia Kukiewicz editor of Choose, looks at wether ISP’s claims match up to the reality…
media
Durex debuts first affiliate campaign
Durex, part of Reckitt Benckiser, is launching its first affiliate program to coincide with a major brand push at retail as well as through a targeted experiential marketing campaign.
African broadband users ‘to exceed 250 million by 2015’
The number of broadband connections over cellular networks in Africa will exceed 250 million by the end of 2015, according to a new report.
Infographic: 6 phrases that increase Twitter clicks (and 4 that don’t)
‘Daily is Out’, ‘Via’, and ‘@’ are amongst six phrases that increase the number of click troughs on tweets, according to new research.
US newspapers using Twitter wrong- study
Many mainstream media firms in the US are missing a trick when it comes to Twitter, using the micro-blogging services as a one-way broadcast platform, rather than to engage users and peers in conversation, according to a new study.
UK firms missing out on ‘Recommendation Generation’
British businesses have failed to adjust to the needs of the ‘Recommendation Generation’ and are wasting billions on out of date techniques, according to a new study.
AppNexus debuts ‘App Marketplace’ for display ads
Ad technology firm AppNexus, has launched an ‘App Marketplace’ for the digital advertising industry.
Phone-hacking scandal: Brits now trust websites more than newspapers- study
Just 38% of Brits now believe what they read in newspapers, as the phone-hacking scandal that recently struck the Sunday tabloid News of the World has ‘corroded’ trust in the media, a study has claimed.
Buy DVDs from a poster? 20th Century Fox teams with HMV for QR code poster campaign
Twentieth Century Fox Home Entertainment has launched a virtual shop in partnership with HMV, using QR codes on posters to sell DVDs to consumers via their smartphones.
BIMA 2011 winners revealed: The top digital ads and agencies of the year
The British Interactive Media Association (BIMA), has announced the winners of the 2011 BIMA Awards, which were revealed at last nights awards ceremony held at super club Fabric.