Media monitoring organisation ABC has launched a new Multi-Platform Certification which will allow media owners to highlight their brand reach across multiple platforms, as part of their online marketing research.
Game designer Zynga, which makes the highly successful Farmville game for Facebook, has announced plans for a stock market flotation.
Spotify is to allow developers to create apps on the music streaming service, such as lyrics and concert ticket sales.
For marketing professionals, Facebook can be a difficult place to generate interest. Fan pages so empty the only conversation is between colleagues. But it doesn’t have to be that way. You don’t have to sell high-fructose foods or video games to amass a meaningful Facebook fandom. Online marketing firm Eloqua has published a resource for … [Read more…]
US revenue from online advertising is up 22% from a year ago, amounting to $7.88bn, according to new data.
US shoppers spent a record amount this Monday, reaching $1.25bn in online spending, up 22 percent versus year ago, according to new data.
Online advertising delivers substantially higher ROI and sales uplift than TV and achieves reach equal to press and outdoor, according to new research.
WordPress has launched a contextual ad scheme, as the popular publishing platform looks to take on Google’s AdSense.
Online voucher giant Groupon has announced its plans to create a social network despite falling share values, according to a news report.
Social media is officially making the world a smaller place, according to new research from Facebook. The social networking site has re-written the famous “six degrees of separation rule”, reducing it to just 4.74 degrees to being connected to any given stranger.