Coca-Cola has made a foray into advergaming with their new title, Crabs & Penguins. The beverage giant made smart use of gamification techniques, with a music soundtrack and social media links, tobuild long-term engagement with consumers by letting players unlock levels and learn about a story.
Adobe will discontinue development of Flash for Android 4.1 this summer, starting August 15th, as the firm looks to focus on the new HTML5 technology for video and rich media displays in the future.
The free-to-play fantasy stock exchange game, twiDAQ, has officially launched in the UK, giving Twitter users the chance to own a portfolio of virtual shares in celebrities, sports clubs and brand names.
Japanese clothing brand Uniqlo has run a Pinterest campaign aimed at catching user’s interest on popular channels of the social media pinboard.
Japanese clothing brand Uniqlo has run a Pinterest campaign aimed at catching user’s interest on popular channels of the social media pinboard.
Lexus, the luxury vehicle division of Japanese car manufacturer Toyota Motor Corporation, has begun the roll out of its brand new European website, imagined, designed and built by full service marketing and technology company Amaze.
Google has begun selling a prototype of its augmented reality glasses, testing under the name of ‘Project Glass’, to developers for $1,500.
Yahoo and Spotify have struck a global content distribution and promotion agreement, a deal which eliminates Rhapsody as Yahoo’s on-demand music partner.
UK retailers are still failing to take full advantage of the opportunity that social commerce offers for growth, according to new research.
Are you a ‘spark’ or an ‘onlooker’? This infographic from loyalty management firm Aimia looks at the 6 most common US social networkers by catergory type.