Tesco Wines runs Halloween Twitter campaign
Tesco has embarked on a Halloween-themed Twitter campaign to promote its wines division, in partnership with social media agency We Are Social.
media
The rise of social media in China
Chinese social networks are growing at a brisk pace though, with 95% of Chinese residents in the major cities use social networking sites. The infographic, provided by BestFreeOnline, shows that the number of Chinese Internet users is increasing at a dramatic pace — over 2100% in the last 12 years. With almost 1.4 Billion people, … [Read more…]
New boss at market research firm EyeTrackShop
Eye tracking technology provider EyeTrackShop has appointed Darren Hamer as Managing Director (UK).
Top 50 US sites: Pinterest hits mainstream
Pinterest has entered the top 50 most visited US sites, attracting 25.3 million vistors during September, according to new data.
Marketers ‘failing to tie social media with lead generation’
While most marketers use social media to create brand awareness, they are failing to use the channel to capture information on leads, according to new research.
Zynga to axe 5% of workforce
Zynga plans to shed 5% of its workforce, as the embattled games developer looks to save money following waning demand for some its its titles.
BPI aims to block more websites in piracy clampdown
The British Phonographic Industry (BPI) has asked UK’s major internet service providers (ISP) to add three more file-sharing websites to its piracy blockade.
LowCostHolidays gives free holiday to ‘Thomas Cook’ after Facebook snub
In a social media coup, a man who shares his name with travel agency Thomas Cook has won a free holiday, courtesy of rival LowCostHolidays.
Video viral of the week: Kit Kat performs own ‘space jump’
In honour of Felix Baumgartner’s landmark skydive from the edge of space, Nestle sent a Kit Kat bar into the ether with a video camera. See why it’s our video viral of the week below…
Affilate Traction and Webgains offer social shopping tools for publishers and advertisers
AffiliateTraction has partnered with Webgains to offer publishers a channel to drive sales through social media, and in turn allow advertiser clients to track sales via the channel without a tracking link.