Virgin Media for sale? US cable firm Liberty eyes takeover
US billionaire John Malone’s cable group, Liberty Global, is in talks with Virgin Media about a possible deal with Richard Branson’s UK cable company, according to a news report.
media
Right to reply: Virgin Media takeover highlights ‘triple play challenge’ for media firms
Liberty Global is in talks with Virgin Media to buy out the UK cable and mobile operator. According to Adrian Drury, principal analyst at Ovum this could be the largest shake-up in the UK telecoms and media sector since the merger of the T-Mobile and Orange UK mobile network operators in 2010.
Super Bowl blackout hands victory to Twitter
A 35 minute power outage on the pitch at this Sunday’s Super Bowl XLVII led to a surge in traffic on social media, while Twitter thrashed Facebook in terms of advertising buzz, according to new figures.
HMV tweets go rogue: Employees bite back over mass sackings
Disgruntled employees at HMV have turned to Twitter to report on mass sackings at the firm, hijacking an official account to describe a “mass execution of loyal employees who love the brand”.
Right to reply: HMV Twitter hijack shows perils of neglecting social media
This week saw disgruntled HMV staff bite back on Twitter to report mass firings as they happened. Jason Woodford, CEO of digital marketing agency, SiteVisibility, looks at how social media has changed employee relations- and how HMV could have handled the debacle differently.
Top tips: Measuring and evaluating your social media effort
For advertisers, doing social media “at scale” isn’t easy. Social media is more than just PR, viral campaigns, Twitter, Facebook, brand monitoring or evangelist blogs. Gary Angel, President of Semphonic, argues that if you’re treating social media as a single function then you’re almost certainly doing it wrong…
YouTube takes on Netflix with paid content
YouTube is set to offer premium channels later this year, as Google looks to take on the likes on Hulu and Netflix in the paid video content sector, according to a news report.
Press pause and reflect: how are changing TV viewing habits affecting advertisers?
As viewers switch to the web and mobile for their TV fix, advertisers are shifting their budgets accordingly. With video ads offering increasingly targeted and personalised campaigns are we seeing the disappearance of scheduled TV viewing? Kai Henniges, CEO of Viewster, a leading video on demand service, looking at changing TV habits and what they … [Read more…]
Mobile coupon use 'to rise 50% in 2013'
The number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50% on last year, a new report from Juniper Research has found.
Mobile coupon use ‘to rise 50% in 2013’
The number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50% on last year, a new report from Juniper Research has found.