Android gets post-app adverts via Adfonic and IQzone
Ad buying platform Adfonic has teamed up with mobile ad technology firm IQzone to offer advertisers Postitial post-app ad units on Android smartphones.
media
UK publishers expect 15% growth in digital 2013
Leading publishers in the UK expect their revenues from digital to grow 15% this year, with increased focus on technology and data to boost ad and subscription revenues, according to a new survey.
Ad budget tool links TV and online campaigns
Adap.tv is using Nielsen Online Campaign Ratings to let advertisers buy online TV media and report on video advertising campaigns using Gross Ratings Points (GRP), the traditional TV broadcast audience measurement metric.
Facebook ‘Home’ gets 6 times less buzz than Samsung Galaxy S4
The launch of Facebook’s new phone operating system received a lukewarm response online with only 57,000 conversations compared to the Samsung Galaxy S4 which sparked 323,000 comments, according to Synthesio a global social media monitoring and analysis software provider.
Nielsen takes audience measurement to Australia, Canada, Germany and Italy
Nielsen is to launch its online campaign ratings measurement system in Australia, Canada, Germany and Italy.
Domestic locations dominate Hotel searches: London and Edinburgh top the list
Consumer online searches for hotels in London, Manchester, Edinburgh, York and Cardiff proved to be the most popular in February, hauling in over 307,000 queries, reveals the latest quarterly search data from digital marketing agency, Greenlight.
Video viral of the week: Carlsberg spoofs Apple store hype in Cider ad
Swapping electronic Apples for edible ones, this commercial from Carlsberg brand Somersby Cider has become a YouTube hit, racking up over 1 million views within a week and plenty of social media shares. See why it’s our video viral of the week below…
Amazon feels the heat as Argos tops search chart for cooking appliances
Amazon UK has been relegated to fourth position in the cooking appliances sector, as Argos soars ahead, according to new data.
Mobile search trends: Hashtags ‘motivate users to explore online’
Over two-thirds (70%) of mobile users in the UK approve of hashtags, and over half are motivated by the prefix to explore a subject further, according to new research.
Mobile search trends: Hashtags 'motivate users to explore online’
Over two-thirds (70%) of mobile users in the UK approve of hashtags, and over half are motivated by the prefix to explore a subject further, according to new research.