media Archives

TikTok owner working on own-brand smartphone

July 30, 2019

ByteDance, the Chinese company behind popular video-sharing app TikTok is branching out into making smartphones.

The new political battleground? Boris Johnson’s team tests hundreds of Facebook campaign ads

July 26, 2019

The new UK Prime Minister Boris Johnson has appeared in hundreds of almost identical Facebook and Instagram ads featuring tiny variations, as his campaign team look to find the most effective message ahead of a possible general election.

Digital audio ad spend ‘set to grow significantly’

July 26, 2019

UK advertisers will increase spend across music and digital radio, while seventy-five per cent said that they will increase investment in podcasts, in the next 12 months alone, according to new research.

Rebels with a cause: Are young people being misrepresented by media?

July 25, 2019

Young people feel disenfranchised and misrepresented according to new research by media agency UM.

Apollo 11 anniversary: Which Astronauts are winning the social media race?

July 23, 2019

As the world marks the Apollo 11’s 50th anniversary of landing on the moon, new data looks at which astronauts are most talked about on social media today.

Brexit Tweets get 60% more interactions on Twitter

July 22, 2019

Brexit-related tweets outperform other posts on interactions by over 60% in the UK on some occasions – particularly at times when major Brexit news hit, according to new research.

Real or fake? Adidas Instagram goes viral as Grimes reveals bizarre fitness routine

July 17, 2019

Adidas has sparked social media buzz this week, after the star of its latest social media campaign, singer Grimes revealed a training regime that includes deprivation tanks, astro-gliding to other dimensions, and experimental surgery to remove the top film of her eye.

media

Digital audio ad spend ‘set to grow significantly’

Rebels with a cause: Are young people being misrepresented by media?

Brexit Tweets get 60% more interactions on Twitter

Majority of marketers want to spend more on programmatic audio

Cheetah Digital buys Wayin to boost personalised marketing