Webby Awards 2014: Winners revealed
The Webby Awards, often dubbed the Oscarsof the Internet, has announced its latest batch of award winners, with Vine, Airbnb, Kickstarter and Vimeo among this year’s winners for their services to digital media.
media
Digital to drive UK ad spend recovery: £20bn investment forecast next year
Ad spend in the UK is forecast to surpass £20bn for the first time in 2015, driven by digital, according to new figures from the Advertising Association and Warc.
Amazon’s high costs eat into profits
Internet retailer Amazon reported a 32% rise in profits to $108m (£64m) in the first quarter of 2014, but expenses rose 23% on last year.
Top social media tips: Embracing the benefits of your enthusiastic customers
Knowing what your company does well, is arguably just as valuable as knowing its faults- and your customers can be the best source for spreading this information. Udesh Jadnanansing, founder and managing partner, Mopinion, looks at how businesses should embrace their enthusiasts as well as concentrating on customers that have issues.
Lurpak takes ‘Food Adventure’ to Waterloo station
Cooking brand Lurpak has launched a major digital and experiential campaign taking place at London’s Waterloo station, to promote its new Cook’s Range.
Amazon strikes online streaming deal with HBO
In a big win over rival Netflix, Amazon has formed a deal with HBO to run a selection of its shows on its Prime Instant Video service.
New York cops’ Twitter campaign backfires with ‘police brutality’ pics
A hashtag campaign started by the New York City Police Department has backfired after being inundated with photos of police brutality submitted via Twitter.
Global social media ad trends: Facebook and LinkedIn grow as Twitter dips
Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter, at 20% and 41% respectively, according to new research looking into global social media ad trends.
Top tips: Fitness Fanatics get Techy
Spring has begun and it’s time to #GetLeggy as the sunny weather approaches. While trying to get those pins back into shape, regular exercisers will notice the increasing array of fitness gadgets on the market to aid their exercise routines. From tracking apps and monitoring bands to sweat resistant accessories and fitness watches, the relationship … [Read more…]
Top digital communication tips: Message in a bottleneck
Despite rapid technological advances, many modern businesses still rely upon dated, inefficient and flawed communications methodologies which can undermine disaster recovery and, in the worst instances, lead to costly operational paralysis. Peter Tanner, CEO, Boomerang looks into how ‘threading technology’ can help open up transparent dialogue between employees and end users, and can significantly enhance … [Read more…]