Continuing the success of its Super Bowl ‘Puppy Love’ commercial, Budweiser’s new corporate social responsibility campaign carries another canine theme… and a powerful anti-drink drive message. See why it’s our video viral of the week below.
Amazon has expanded its partnership with Twitter via a new hashtag function that lets customers to add items to their Amazon Wish List without leaving the social network.
ComScore is to change in its mobile measurement products in the UK, ditching its previous system for a more panel based approach that’s similar to its PC audience metrics.
Mobile ad company Millennial Media has snapped up real-time bidding firm Nexage for $107.5m.
There are now more women playing video games than men, driven by 25-44 year old women downloading free puzzle and trivia game apps, according to a new report.
Video ads in the US are increasingly being bought via programmatic methods, moving budgets away from TV commercials in the process, according to new research.
Age is no predictor of digital behaviour, with factors such as economic clout and cultural characteristics giving away far more clues to advertisers looking to target audiences, according to new research.
Word-of-mouth marketing online is not just reserved for ‘cool’ brands like Nike or Coca-Cola. Even relatively mundane household cleaning brands can create social media buzz- as shown by this 2011 campaign from Dettol in China that targeted mothers.
Lawrence Horne, UK Director, Say Media looks at how incredible creativity in digital media is being unlocked by technology and how the intersection of technology and publishing is what’s driving the media companies of the future.
Using data for campaign measurement is no longer the Holy Grail for senior marketing professionals, with many using the data to inform future plans instead, according to new research.