Top email engagement by sector: Social networks beat religious and political parties
Social networks are first in class for email marketing, followed by religious organisations and political parties, according to new research.
media
Ashley Madison data dump: Millions of adulterers exposed online
Hackers who stole the personal and private details of users of adultery dating website Ashely Madison claim to have released the data on to the internet.
Swimshop gets 41% customer boost with new promotion tech
Sports Directs’ sister company Swimshop has seen a 41% customer participation rate with new promotions technology that gives shoppers the chance to win their purchases for free.
WeChat-owner Tencent buys stake in rival Kik
Popular chat app Kik has secured $50m funding boost from Chinese web giant Tencent, owner of rival social media apps WeChat and QQ.
Native ad rules get stricter as vloggers blur lines between ads and content
The Committee of Advertising Practice (CAP) has issued new guidance for vloggers who promote products online, following a series of controversial YouTube advertorials in recent months.
Norwegian experiment helps Coca-Cola make sense of proximity marketing
In a pilot scheme run in May and June this year Coca-Cola teamed up with Norwegian publisher VG, utilising VG’s app to offer a free drink to consumers as they walked through the foyer of selected cinemas, the offer being triggered by beacons. Data collected by the beacon was stored anonymously on ad platform Unacast, … [Read more…]
Facebook ‘Live’ to be extended beyond celebrities
Less than a week after launching its competitor for Periscope, ‘Live’, Facebook have announced they will be opening up the service to more than just celebrities. This appears to be a bit of a u-turn on the social giants part. The company has now intimated Mentions (The app where ‘Live’ resides) will be rolled out to … [Read more…]
Facebook lets firms handle social media complaints privately with ‘Pages Messaging’
Facebook has launched a new Pages Messaging feature that lets companies connect with customers via its messenger service. Pages Messaging will, for example, let firms respond to a complaint on its Wall by messaging the customer privately. A comment shows a note that the company responded privately so that other Page visitors know that the … [Read more…]
#iLookLikeAnEngineer: Hashtag campaign dispels male-only myth
A new hashtag campaign on Twiter aims to shatter the myth than engineering is a male-only profession, encouraging female engineers to highlight their achievements on the social network.
Facebook accused of ‘lies and theft’ by YouTube star
Facebook has been forced to defend its video practices after a YouTube star accused it of downloading his copyrighted material to use on the social network… and cutting him out of any ad revenue earned.