Mountain Dew first brand to use SnapChat animated selfies
Snapchat has launched in-app purchases and new ‘lenses’ tool that adds smart animations to selfies, with Mountain Dew the first brand to sign up.
media
News Corp buys Unruly for $176m to boost ad tech
News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads.
Measuring success: Half of digital execs say IAB viewability standards are ‘inadequate’
Measuring success and failure of display ads is crucial for digital marketers- but are the metrics truly accurate? New research suggest that the current IAB viewability standards are ‘inadequate’ and inconsistent approaches across vendors is the industry’s biggest issue.
Rugby ‘bandwagon’ fans most likely to be women – particularly mums
For marketers looking to capitalise on the upcoming Rugby World Cup, new research indicates that the event will attract many new fans, with mums most likely to get caught in the hype.
Women’s Institute marks 100 years with ‘tWItterstitch’ campaign
The National Federation of Women’s Institutes (NFWI), the largest voluntary women’s membership organisation in the UK, celebrates its centenary today (September 16, 2015).
New Twitter ‘buy’ button takes on Facebook for social commerce
Twitter has teamed up with online payments startup Stripe to launch a new tool that lets merchants more easily sell their wares via tweets.
‘Silicon roundabout’ 8 times denser than closest rival outside London
East London’s ‘Silicon Roundabout’ is home to a greater density of technology firms than any other location in the UK, from Manchester to Glasgow – and hosts 70 times the density of tech firms in Cambridge’s world-renowned hub, according to new research.
Video viral of the week: O2 turns England Rugby stars into giants
England sponsors O2 have released a new animated advert to drum up support from supporters, along with a social media campaign.
UK porn filter shunned by Brits
Most Brits have opted-out of using their ISPs internet filter due to uncertainty around its effectiveness and concern about their internet access being restricted, while 49% have encountered a seemingly legitimate site being blocked, according to new research.
Ashley Madison ‘signs up hundreds of thousands’ despite hack
Hundreds of thousands of people signed up for infidelity website Ashley Madison in the last week, even after hackers leaked data about millions of its clients, according to the company.