One of the most viewed videos of 2015, this Italian ad from Facebook page Fanpage certainly provoked discussion in its attempts to tackle domestic violence through a controversial social media experiment.
This tale of a disabled puppy and his relationship with his owner, took the social web by storm, building a huge new Facebook following for Kleenex.
By publishing content directly to Facebook publishers are essentially turning over ownership of their audience to the social network, argues Tom Herman, CEO of DashBid.
While most employees are comfortable using email, only half feel the same about instant messenger tools, just 60 per cent about SMS and of those that talk to colleagues using it a third are uncomfortable using social media, according to new research.
Oxford Dictionaries has picked an emoji (or pictograph) as its word of the year for the first time, as social media takes an ever-greater role in modern life.
Cadbury’s is running a new ad campaign to find a new Milk Tray man as part of a campaign to mark the 100th anniversary of the iconic chocolate selection box.
Britvic has been forced to drop its latest campaign in partnership with former Made in Chelsea star Millie Mackintosh after the soft drinks company failed to identify them as adverts.
IBM has launched a retail app powered by its AI tool Watson to help make the holiday season easier for shoppers.
Winner of 8 Cannes Lions including Integrated & Titanium, this public service announcement YouTube video challenges us to open our eyes to our bias and prejudice. The ad, created by the Ad Council, R/GA, Unilever and other corporate and non-profit partners, shows that when advertising gets a message right, it can spread like wildfire.
For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer.