Marketers and agencies are united on the importance of brand safety. But what can brands do to ensure their ads are not appearing against inappropriate, or worse, damaging content when buying programmatically? Dora Michail, Senior Director, Audience Solutions, Yahoo EMEA offers some essential tips.
Music awards shows and reality TV competitions have driven some of the biggest moments of Twitter engagement by television viewers, accoridngto new research.
With “Star Wars: The Force Awakens” hitting cinemas worldwide next week, new data looks into how Facebook reacted to the final trailer in October, and how marketers can use social media data to plan future campaigns.
Taylor Swift and Justin Bieber were the most talked about celebrities on Twitter in 2015, but social media conversations have become increasingly political, according to new data.
Spotify has unveiled a new end-of-year feature that gives users a breakdown of what they’ve been listening to in 2015.
Younger adults, ages 18-34, are more likely to favour smartphones for retail activities than any other age group, according to new research.
Cristiano Ronaldo, the biggest athlete in the world is hiding in plain sight. Would you have noticed? This viral marketing prank for fashion headphones ROC Live Life Hard, became one of the most shared ads of the year as a mystery footballer dazzled a Spanish town square.
Straight from out of left field, Loctite’s first-ever Super Bowl ad succeeded in getting people to talk about the brand. The 52-year old glue brand spent its entire annual budget on one Super Bowl commercial- priced at $4.5m for a 30 second slot. This case study looks at whether the gamble paid off.
The Movember Foundation, the charity changing the face of men’s health, is working with xAd, the leader in location-based marketing, to drive awareness, website visits and sign-ups among the office and commuter audience for its annual campaign this month.
At the 2015 Super Bowl, McDonalds certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. The fast food chain used its 2015 ad to announce that it will let random customers pay with funny and … [Read more…]