In another innovative use of ‘Internet of Things’ technology, Richmond Sausages launched a new campaign in the UK, helping to fuel family bonds with a microchip tracking device for childrens’ toys.
Since Apple allowed ad-blocking software on iOS last year, Ad Blocking has become a key concern to marketers. New research from Global Web Index indicates that nearly 40% of the worlds web users have some sort of ad filtering program installed.
LinkedIn has revealed the most overused buzzwords of the UK’s marketing professionals – highlighting the adjectives that they should avoid this year if they want to stand out from the crowd.
It’s no secret that technology is transforming fans’ relationship with sport, from Fantasy Football to in-play betting, and Sporting Mouth’s John Owrid believes the rise of social apps will take this to much more intimate and tribal level.
Gourmet Burger Kitchen sparked controversy this week after a series of poster ads in London led to a social media backlash for criticising vegetarians.
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