Snapchat spooks its users with mobile-first horror film
Snapchat users were treated to a movie with a difference last week, when made-for-mobile film ‘Sickhouse’ was broadcast in real-time snippets to the social media app.
media
Right to reply: New Day collapse- a brave (but misguided) step
This week saw the first print newspaper fold after just nine weeks. Justin Taylor, UK MD at Teads looks at the lessons for the media industry.
GDPR: What are we going to do with your data?
With hacks and data leaks grabbing more headlines each year, how do you avoid becoming the next data disaster? Christine Andrews, managing director of DQM GRC, looks at how companies can protect themselves and comply with new European GDPR legislation.
Snapchat goes to the Olympics: NBC to broadcast Live Stories to sports fans
Snapchat is teaming up with NBC for the upcoming 2016 Olympic games in Rio de Janeiro this summer, in a major deal that could propell the youth-centric social media app to a wider global audience.
Facebook profits triple as mobile ads smash expectations
Facebook shares have jumped after reporting a tripling of first quarter profits from a year earlier to $1.51bn, boosted by a huge increase in mobile.
Going paperless: Adobe links electronic signatures service with Marketing Cloud
Adobe has linked up its electronic signature platform with its Marketing Cloud platform, in a bid to make it easier for marketing and e-commerce to produce a “paperless experience”.
Top tips: Making optimisation a CEO-level priority
Marie Despringhere, UK Country Manager, Optimizely, calls on the C-level (the highest-level executives in senior management) to explore the power of testing and personalisation and truly embrace data-driven decision-making to quickly and easily create best-in-class digital customer experiences that can drive innovation and mitigate business risks.
Video viral of the week: Knorr ‘taste tool’ matches strangers for dinner dates
Unilever brand Knorr has created an interactive digital tool that lets users figure out their flavour preferences, and used it to match up strangers on a first date to see if a shared passion for certain tastes would create chemistry. See why it’s our video viral of the week below…
Right to reply: How Alibaba and Tumblr could affect Yahoo sale
Who will buy Yahoo? As suitors such as Verizon and The Daily Mail circle the embattled dotcom pioneer, Andy Moseby, Corporate Partner at technology and digital media law firm, Kemp Little looks at some likely outcomes…
Facebook tip jar: Users to donate cash for a good post?
Facebook is considering introducing a ‘tip jar’ which would let users give a cash tip in exchange for a good post, rather than just a ‘like’, according to a news report.