‘Native versus hybrid’; why the debate cannot end
Paul Boyham, Head of Mobile at Radical Company, looks at the native verses hybrid app development debate.
media
How technology will drive the future of PR [INFOGRAPHIC]
As the online media landscape changes, tech-driven tools will fuel the future of PR. This new infographic from MediaMiser looks at the changing role of media intelligence.
Drones going mainstream: Media industry leads uptake
Drones are boosting the UK economy as they are given a wider role in day-to-day business, with the media industry leading the way, according to new research.
European privacy regulators probe WhatsApp privacy switch
The chair of Europe’s leading group of privacy regulators said that it will watch with “great vigilance” WhatsApp’s change in privacy code, as the chat app opens up to ads for the first time.
Kantar to deliver ‘hybrid’ TV and online video ratings to Norwegian advertisers
The Norwegian TV audience measurement steering committee has awarded Kantar the new contract for the provision of TV Ratings, to deliver a hybrid online video and TV ratings to advertisers in Norway.
WhatsApp opens up to ads for first time
WhatsApp has updated its privacy policy in a move that will see it share its users’ phone numbers with parent company Facebook, meaning the chat app will get ads for the first time.
BuzzFeed ‘to split into news and entertainment units’
Online news site BuzzFeed is splitting into two distinct units — news and entertainment — in similar fashion to the move made a couple of years ago by old media organisation News Corp.
Time spent on social media to overtake linear TV
Time spent on social networking and messaging apps is set to overtake linear TV use globally, according to new research.
Facebook ‘Lifestage’ school app sparks privacy fears
Facebook has launched a new social media app aimed at school teenagers, but the move has sparked privacy concerns as all posts are public.
VR and AR popularity rises 548% since January 2015
Virtual Reality (VR) and Augmented Reality (AR) devices have seen phenomenal growth in online popularity, with a 548% uplift in Twitter mentions since January 2015, the latest Adobe Digital Insights (ADI) study can reveal.