Employee advocacy: why your staff can be your most valuable influencers
Marcel Molenaar, Country Manager & Head of Marketing Solutions for LinkedIn Benelux explains that companies are missing a trick if they don’t draw on their employees’ networks
media
lastminute.com group buys travel social network WAYN
Lastminute.com group, has acquired WAYN, Where Are You Now?, to further enhance its content offering across the group’s European travel sites.
London Fashion Week: Yahoo Storytellers partner with PANDORA for Tumblr campaign
PANDORA Jewellery is partnering with Yahoo Storytellers to create a unique online campaign on Tumblr from an experiential event at London Fashion Week.
Top content marketing tips: Writing for Mobile – Converting in 3 Words
Mobile is the future but where does ‘responsive copy’ fit in? Writing for a tiny screen means getting to the point in an instant and converting people with succinct copy. Gareth Bull from Bulldog Digital Media, offers some essential considerations for copywriting for mobile websites.
The walled garden data problem: Marketers struggle with personalisation
The rise of web giants such as Facebook and Google have created a difficult problem for marketers, as it places customer data behind ‘walled gardens’ that they cannot access, according to a new report.
Brands focused on customer retention get better market share- report
Retail and media brands that have increased their spend on customer retention over the last three years created a 200% higher chance of growing market share, according to new research.
“Customer experience is getting worse”: Contact centres out of touch with modern consumers
Customer experience has worsened over the last two years despite investments in new engagement channels, according to new research.
Google drops ad tech firm over links to new Ad Block Plus marketplace
Google has axed its business relationship with ComboTag, the ad buying platform that teamed up with AdBlock Plus, after it was revealed to be working on a rival ad exchange.
Consumers boycott brands in attempt to avoid spam
The majority of consumers feel that they are being spammed by brands online, with 75% adding that they would boycott their product or services as a result.
The impact of influencer marketing [INFOGRAPHIC]
Influencer marketing has become increasingly important as social media stars start to eclipse TV celebrities as part of a cost-effective and sustainable marketing strategy. This new infographic looks at the impact on businesses.