Millennials watch 4 times as much online TV as Boomers
Millennials spend 25 minutes more each day watching web TV than Gen X and four times as many as baby boomers.
media
Vogue faces backlash after criticising fashion bloggers in “borrowed clothes”
Fashion magazine Vogue courted controversy last week after it published an article naming bloggers as ‘pathetic’ ‘desperate’ and ‘embarrassing’ during Milan Fashion Week.
Online ads “need to be viewable for 14 seconds to be seen”
An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads.
Ad placement, not ad size “key for increased viewability”
Ad placement, not ad size, is key for increased accord to a new study looking into viewability trends for programmatic and direct advertising across multiple platforms.
Loyalty schemes prove popular with Brits
A new study finds 59% of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme.
Most UK publishers positive about growth this year (despite Brexit)
Amid the uncertainty surrounding Brexit, more than half of UK publishers reported positive growth this quarter compared to Q2 2015, according to new research.
Brands “leaving consumer’s in the dark” over data
Nine in ten consumers have a severe lack of understanding as to how organisations are using their personal data, according to a new study.
Disney to buy Twitter? Bidding war with Google heats up
Walt Disney Co is reportedly mulling a bid for Twitter, joining Salesforce, Microsoft and Google as suitors for the social network.
Presidential debate: New scoreboard tracks social media sentiment
Following Hillary Clinton and Donald Trump’s first presidential debate analytics firm Socialbakers has launched a Social Scoreboard to monitor sentiment around the US Presidential Election.
Twitter for sale? Google and Salesforce both “in early stage talks”
Twitter is in early stage talks with Google and Salesforce over the sale of the company, according to new reports.