Ecommerce predictions for 2020: Popularising retail through social shopping
Angus Burrell, General Manager UK, Omni-Channel Payment Solutions, at international payments solutions company, Valitor, shares some retail predictions in 2020.
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‘Our LDN Story’: Trailers of films created by young Londoners to be screened as ads in cinemas across the capital
Wavemaker UK and Digital Cinema Media (DCM) – in partnership with the Mayor of London – has launched trailers of six powerful films that capture young people’s views of life in the capital.
Virals of the year: Nike ramps up cause marketing with ‘Dream Crazier’
Following Nike’s divisive 2018 campaign ‘Dream Crazy’ featuring NFL star Colin Kaepernick, the sports giant launch the ‘Dream Crazier’ ad at the beginning of 2019, featuring Serna Williams, getting 11m views in the process.
Virals of the year: ‘Live like a Bosch’ hip hop IoT parody gets 20m views
This humorous and fun campaign from Bosch racked up 20 million views on YouTube and Facebook across 8 countries.
Top tips: 5 Key Steps To Create An Authentic Podcast That Lasts
Web hosting company Hostinger offers 5 tips on how to create an authentic podcast that would last.
Virals of the year: Fortnite destroys its own game with black hole stunt
In October this year, Epic Games pulled a massive PR stunt that shrunk the world’s most popular game down to a single black hole.
Virals of the year: Chipotle Guac Dance gets 500m views on TikTok
Chipotle smashed TikTok viewing records this year with a dance challenge to mark National Guacamole day.
Top tips: 3 Hacks for a Transformed Business
A transformational model is a requirement in today’s digital economy. Mike Shaw, International VP at dataxu offers three key tips to get more out of digital transformation at your company.
Help for Heroes kick off influencer strategy with top British rugby players
British armed forces charity Help for Heroes is running a new influencer marketing drive with rugby starts including Mike Tindall and Chris Robshaw.
Google blocks ‘political affiliation’ ad targeting (but political ads still allowed)
Google has revamped its political ad rules, meaning audience adverts on Google search and YouTube will now be limited to the general categories of age, gender and general location.