The tendency to filter marketing communication down to smaller and smaller groups is choking a product’s long-term potential, says Jon Restall, UK Trading Director at Time Inc., adding that inspiring premium content provides the oxygen to help them breathe again and widen their reach.
Just one in five UK shoppers plans to use a price comparison website (PCWs) on Black Friday according to new research.
Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research.
With 28% of global shoppers buying most of their clothes online, fashion eCommerce is big business, but how can it emulate the in-store experience? Andy Clark from e-OUTDOOR offers tips of the Secret to Selling Clothes Online.
The release of the John Lewis Christmas advert heralds the start of the festive season, and 2017’s eagerly-anticipated commercial features a monster hiding under a bed, costing a massive £7m to produce.
Oath has teamed up with Doritos to launch a content partnership: #PLAYBOLD on Xbox to coincide with the launch of the new Xbox One X console.
Social media advertising can be a highly effective channel for driving long-term brand impact, especially on metrics such as brand awareness and associations, according to new research.
The majority of marketers (85%) are still unable to tie together online and offline customer data, a new report has found.
Sportswear brand Adidas has launched a shopping app that is tailored to the customer by learning their preferences, behaviour and interaction across the app.
Bench, a St Ives company, has launched its latest ‘Ask the Experts’ report in the form of a guide designed to provide clear and positive solutions for companies looking at where to start and how to comply with the General Data Protection Regulation (GDPR).