Over half of smartphone and tablet users ‘shop via mobile every week’
Almost two-thirds of smartphone and tablet users access websites on a daily basis and over a half shop via their mobile device at least once a week, according to new research.
marketing
Parcel numbers set to rise from 1.3 billion in 2012
The total number of parcels and packages created by online purchases (excluding 2-man and groceries) is forecast to reach almost 2.2 billion by 2017, according to a report by IMRG and Manhattan Associates.
Alamo appoints Quantcast for EMEA real-time advertising campaign
Car rental company Alamo Rent A Car has appointed Quantcast to launch its real-time online advertising campaign as part of a wider marketing strategy to boost rentals in key European, Middle East and African markets.
Experian launches cross-channel marketing platform
Experian has unveiled its new global cross-channel marketing platform, offering marketers a one-stop platform to develop and optimise real-time, full service marketing campaigns across channels.
‘Share a Coke’ campaign replaces iconic packaging with people’s names
Coca-Cola has launched a campaign replacing its packaging with 150 of the most popular names using the brand’s iconic typeface.
Twitter debuts keyword targeting
Twitter has launched a feature that lets advertisers place Promoted Tweets in users’ timelines based on words they type in tweets.
Alibaba buys 18% stake in ‘Chinese Twitter’ Weibo
Chinese ecommerce giant Alibaba has bought an 18% stake in Sina’s Weibo microblogging site, for roughly $586m.
Video viral of the week: Budweiser ‘Buddy Cup’ makes Facebook friends a toast away
Budweiser’s latest foray into digital marketing takes an old social custom of toasting with a beer glass- and gives it a modern twist. See why it’s our video viral of the week below…
Video viral of the week: Budweiser 'Buddy Cup' makes Facebook friends a toast away
Budweiser’s latest foray into digital marketing takes an old social custom of toasting with a beer glass- and gives it a modern twist. See why it’s our video viral of the week below…
Return Path offers sneak peek into competitors’ email campaigns
Email marketing firm Return Path has launched Inbox Insight offering clients a view of how competitors email campaigns are performing.