Content management ‘key to driving positive customer experiences’
Only 38% of companies believe their content management system (CMS) facilitates a brand-enhancing digital presence, according to new research published today.
marketing
Huggies ‘TweetPee’ app tells parents to change baby’s diaper
Diaper manufacturer Huggies has teamed up with creative agency Ogilvy Brazil to create ‘Huggies TweetPee’; a gadget and app that lets parents know when their baby needs a change in diaper.
Digital Marketing in Russia: Yandex, VK and Mail.RU lead the way (Infographic)
Russia is the sixth largest country in the world in terms of internet users, overtaking the UK, Indonesia and Germany in recent years. Despite this, there remains huge scope for growth. This infographic looks at the key digital players in the country, across social, mobile, email, search and video sectors.
Microsoft revamps Windows 8 after user complaints
Microsoft is to change ‘key aspects’ of its Windows 8 operating system, after a raft of complaints from users.
Poundworld gets £2m turnover from ‘Discount Wholesale’ website
Working with full service digital marketing division of eCommerce specialist PureNet, retail giant Poundworld has reached over £2million turnover for its wholesale division since launching its website.
Affiliate Window wins Claire’s Accessories tasks
Jewellery and Accessories brand, Claire’s Accessories is launching its first ever affiliate programme exclusively with global performance network, Affiliate Window.
Insurers ‘need predictive analytics to navigate future complexity and chaos’- report
The insurance industry must be prepared for future market challenges, the quickening pace of customer-driven commerce and the continuing spread of the digital economy, says Ovum.
Havas Media and DG unite TV and digital ad platforms
Havas Media has partnered with DG to deliver the first integrated solution for online and TV campaign management.
‘Forgotten marketing’ sees UK SME sector lose £122bn in sales (infographic)
Despite most British SMEs (87%) acknowledging that marketing has a positive impact on sales, the sector is losing out on up to £122 billion in sales by allowing it to slip off the radar, according to new research.
Right to reply: Facebook ads, the revamped news feed and your digital campaigns
Facebook’s redesign news feed is an attempt to de-clutter to experience for users and provide impactful ad slots for brands. Damian Routley, founder and CEO, Glow discusses the impact of the revamped Facebook ads for digital campaigns.