Marketers overwhelmingly agree that gaining a single view of the customer is vital to improving return on marketing spend and providing the seamless experiences that today’s always-on customers expect. But only 6% have attained that panoramic customer view, according to new data.
Facebook has struck a revenue sharing deal with a number of publishes, with New York Times, BuzzFeed and National Geographic sharing revenues from advertising around their stories on the social network.
Mars Petcare has teamed up with BuzzFeed to create a new campaign promoting its latest ‘Snacky Mouse’ cat toy. See why it’s our video viral of the week below…
VisitWiltshire has been ranked number one in the first English Tourism Social Media Index, a league table which grades 126 regional tourism bodies in England according to social media performance by their official channels – Visit Cornwall and VisitLondon ranked 2nd and 3rd.
Social media may be fun and exciting – but it is no substitute for traditional marketing. No company will build a business by social alone; it has to be done in conjunction with other marketing tools such as SEO, email marketing and PR. That does not, however, mean that companies should ignore social either; indeed … [Read more…]
Chat apps have become hugely popular in recent years, with Facebook-owned WhatsApp and China-based WeChat becoming the places for people to chat on their mobiles while avoiding SMS charges. This infographic charts the success of the platforms and compares the marketing efforts of both.
In a controversial piece of real-time marketing, Snickers has sent TV presenter Jeremy Clarkson free chocolate bars after the Top Gear presenter was suspended over a ‘fracas’ over hotel food.
The Jockey Club, the company that owns Aintree, Epsom and Cheltenham horseracing venues, has entered into a technology partnership with programmatic media specialists RadiumOne to enable sponsors to target highly engaged horseracing fans across the entire web.
Luxury home products retailer LuxDeco.com has partnered with Sailthru to transform individual customer experiences across all digital touchpoints.
LinkedIn has revamped its Sponsored InMail tool, sending sponsored messages to members… but only when they are signed in.