As social media continues to grow as one of the main platforms brands use to interact with consumers, real time and reactive marketing have become a way for brands to capitalise on current affairs and trends to spread their message.
IBM and Facebook are teaming up to develop tools to help brands improve their digital advertising.
Twitter lost $162m between January and March, representing a 30% dip despite an 18% increase in users year over year.
This week, Pinterest has launched a marketing developer programme, with 10 social publishing providers. Gideon Lask, CEO at Buyapowa argues why providing access to its API early in the life cycle of Pinterest ads is a smart move to boost advertiser confidence.
Advertisers spent £1.1bn on online performance marketing” in 2014, generating a record £16.5bn consumer spend on price comparison, cashback and voucher websites, according to a new report.
With more people using mobile devices to access and make purchases online, Google has published a new App UX report looking at how brands can get the most from their apps. Stephen Griffiths, Google’s Mobile & Cross Platform Advanced Performance Specialist, outlines key principles that marketers, designers and developers need to consider throughout the entire … [Read more…]
Pinterest is boosting its marketing offers with a new tool that lets brands publish content and ads to the social scrapbooking site more easily.
Vileda has launched a social media campaign on Facebook and Twitter, encouraging viewers to place bets on which baby will win in their crawl across a freshly mopped floor. See why it’s our video viral of the week below…
Blinkx has rebranded to RhythmOne (1R) which is says will make it easier to implement and measure integrated, cross-screen campaigns across its audience footprint.
Apple’s much-anticipated Watch device was finally released to consumers late last week and initial reports indicate the device is already far outselling Android and Tizen-based rivals.