British shoppers reject facial recognition and personal greetings when entering brick-and-mortar shops, but welcome product personalisation and location-based offers in stores, according to new research.
A quarter of UK consumers hit with more than 2,000 irrelevant marketing communications every year, according to new research looking into into the importance of privacy and personalised experiences.
Garry Taylor, UK Art Director at Say Media, believes you should never judge a book entirely by its cover, but argues that online, first impressions really count.
In “Back to the Future Part II,” Marty McFly learned that Biff used a sports almanac to place winning bets throughout history. Betting on winners and never losing might sound as fictional as a time-traveling DeLorean, but at Nielsen’s 2015 Consumer 360 conference, Eddie Yoon, principal at the Cambridge Group, hosted a panel to discuss … [Read more…]
Kantar Media has launched a new solution for advertising, marketing and media agencies to enable their staff to quickly and simply access and understand key insights into product and brand consumers.
Audi has teamed up with display ad technology firm Celtra to run a new vertical video format tailored for mobile screens.
Facebook is changing the way it calculates cost-per-click for advertisers, no longer using ‘likes’ and instead focusing on charging for clicks to websites and apps.
Giving customers EXACTLY what they ask for can be counterproductive at times- businesses need to understand their customers in order to know what drives them and how to cater to their needs. Richard Whale, Head of Marketing at Experian Marketing Services UK identifies the four attributes of a customer centric business and also dives into … [Read more…]
The Economist has launched an experiential marketing campaign designed to encourage new subscriptions by dishing out free ice cream with one small twist… all the ice cream contains real insects.
Earlier in 2015, Dominos took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea of the year. This case study looks at the pizza chain’s recipe for success.