Brits “more romantic than the Italians or French”- Adobe data
With February 14th fast approaching, new data from Adobe Stock reveals where hearts are set to be racing this Valentine’s Day…
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Next to build digital “image Factory” to boost customer experience
Clothing retailer Next is building a digital ‘Image Factory’ to make it quicker and more efficient to manage its growing volume of digital assets for use on its website and in marketing campaigns.
Asda cuts food waste with supplier matchmaking app
UK supermarket chain Asda Has launched a food waste matchmaking app, letting suppliers buy and sell food that would otherwise be dumped.
Guest comment: How Google’s AMP is making noise in the digital world
Google Accelerated Mobile Pages (AMP) is a game changer for digital marketing in 2017, writes Aimee Sanderson, Digital Content Strategist at Bespoke.
Google AI “makes search results more relevant than ever”- study
Google’s use of machine learning and artificial intelligence to better understand people’s search intentions and surface the most relevant results is paying off according to new research.
Mobile commerce trends: Retailers not fully maximising mobile revenue
Smartphones are rapidly increasing their share of online retail traffic in Europe, with a 54% year-on-year increase in visits to retail sites from smartphones in 2016, according to Adobe’s 2016 Mobile Retail Report.
Best Practices in Social Video: How to Use Twitter for Business
The second in a two-part series, Sophie Rayers, EMEA Marketing Director at online video provider Brightcove, looks at the best practices for implementing successful video as part of your social media marketing strategy – in particular, how to make Twitter video work for your business.
Image trends: Marketers think representing modern society more important than being ‘on-brand’
When selecting imagery, concerns around representing “modern day society” outweigh the need to fit well with brand messaging, according to new research.
Trump dominated Instagram in election run-up (but Clinton was most engaging)
US President-elect Donald Trump dominated Instagram in the immediate lead-up to the election but Clinton was the most engaging, according to data from Instagram analytics and management platform Iconosquare.
Returned goods from Black Friday web shopping weekend to top £1bn
UK shoppers will spend £5 billion in a four-day internet shopping frenzy from Black Friday to Cyber Monday. However, according to predictions by innovative retail data intelligence specialists, Clear Returns, £1 billion of these products purchased online will be returned by shoppers.