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Rise of streaming sticks: Amazon Fire stick, Chromecast and Roku sales soar

September 16, 2015

Amazon’s Fire TV stick is leading the pack of newly popular streaming TV devices, as more people look for simple and convenient ways of accessing smart TV features, according to new data.

Video Amazon, content, ecommerce, games, Google

New Zealand beats England in Rugby World Cup (social media) final

September 15, 2015

The world’s premier rugby event would see New Zealand beat England in the final if the competition was based on social media audiences, according to programmatic and social sharing experts, RadiumOne.

Social brands, Facebook, global, Google, Italy

Google makes second attempt at mobile payments with Android Pay

September 11, 2015

Google is launching its second attempt at mobile payments, rolling out a new ‘Android pay’ service across the US this week.

E-commerce, Mobile Android, Apple, China, Google, Samsung

Kellogg’s turns cereal boxes into virtual reality players

September 11, 2015

Kellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard virtual reality mount for mobile phones.

Ads, Video, Viral content, Google

Apple woos Android users with ‘switch’ app and upgrade plan

September 10, 2015

Apple has revealed its latest range of products, including an iPad Pro tablet with stylus pen, a TV box with its own app store and new iPhones, alongside an app that helps Android users switch over to the Apple ecosystem.

Mobile Android, Apple, apps, China, Google

Instagram takes TV-style ads to 38 markets

September 10, 2015

Instagram has launched a set of new 30-second TV-style ad formats across 38 markets, as the Facebook-owned chat app looks to boost its ad reach.

Ads, Mobile, Social advertising, brands, Facebook, Google, India

Right to reply: Apple ad block will harm original content creators

September 9, 2015

This week, Apple lifted the ban on ad blockers on Safari on the new iPhone. Mike Weston, CEO of data science consultancy Profusion, argues why this move threatens marketers, content producers and publishers.

Ads, Mobile, Regulation advertising, Apple, content, Google, marketing

Google Chrome stops Adblock users from skipping YouTube ads

September 9, 2015

In a controversial move, Google has introduced a new extension to its Chrome browser that prevents AdBlock Plus users from skipping YouTube ads.

Ads, Regulation, Video Apple, Google, Twitter, video, YouTube

Apple allows ad blockers for first time

September 8, 2015

For the first time, Apple will allow adverts to be blocked by the iPhone and iPad versions of Safari, in a move is likely please users, but will concern both advertisers and publishers alike. Ad blockers have been available on desktop browsers for years, but analysts say Apple’s backing has the potential to make ad … [Read more…]

Ads, Mobile, Regulation Apple, apps, content, Facebook, Google

Google Chrome blocks auto-playing Flash ads

September 3, 2015

Google’s Chrome browser has started blocking some internet adverts that use Adobe’s Flash technology, joining many major web platforms now phasing out the dated video software.

Ads, Regulation advertising, Amazon, content, Google, security
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