Microsoft sells Nokia feature phones to HMD
Microsoft is pulling out of the feature phones business to focus on smartphones, at it sells off Nokia’s once market-leading range of devices.
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Facebook ‘Reactions’ boost engagement
A couple of months on from Facebook’s launch of “Reactions”, Facebook has seen its new set of emojis boost engagement with the service, according to new research.
Magnum taps Shazam for “Release the Beast” global campaign
Unilever’s Magnum is partnering with Shazam to add a novel interactive dimension to the ice-cream brand’s latest global campaign.
Google bans payday lender ads
Google plans to ban ads from so-called payday lenders in its search results, in a move the company hopes will limit what it calls a “harmful” industry.
Siri creators reveal next generation voice assistant ‘Viv’
The team behind Apple’s voice assistant Siri have revealed their latest independent project “Viv”, an AI bot that lives on your phone and aims to be “the intelligent interface for everything.”
Ad-blockers ‘more likely to buy digital content’
Last week, Adblock Plus partnered online donation startup Flattr to let users donate to their favourite online publishers and content creators. New research suggests this is a shred move, as web savvy adblockers are also some of the internet’s biggest customers.
Right to reply: Ad Age digital agency rankings are a wake-up call to incumbents
This week Ad Age released its annual rankings of the largest digital agency networks (based on 2015 worldwide revenues). Keith Hunt, managing partner at specialist M&A advisor Results International, believes this should be a wake up call to the incumbent agencies if they want to compete with the consulting firms that are coming to dominate … [Read more…]
Yospace and SpotX bring personalised ads to live online TV
Yospace has partnered with video inventory management platform SpotX to enable personally targeted adverts when live TV is viewed online.
Guest comment: To realise ad spend growth, challenges must be faced
With ad viewability on the rise, how do brands get heard above the noise? Antti Pasila, CSO and Founder at Kiosked looks at how the industry needs to use this opportunity to spend wisely to cut ad fraud and ad blocking numbers.
Content across continents: Maximising the reach of your B2B communications
Here’s the content conundrum in a nutshell: one minute you didn’t have it and struggled to get any message out to your target audience let alone a consistent message; now you are awash with it – and still struggle to get a consistent message out to your target audience. Simon Woolley, engagement specialist at press … [Read more…]