Jarlsberg Cheese has taken three dinner scenes from classic Hollywood movies, then recreated them exactly, but from above with the food as the focus. See why it’s our video viral series of the week below…
Ad placement, not ad size, is key for increased accord to a new study looking into viewability trends for programmatic and direct advertising across multiple platforms.
A new study finds 59% of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme.
Yahoo has appointed James Attwater in the new role of Regional Agency Partner to focus on growing Yahoo’s advertising business in key cities outside London.
Business social network myGwork has partnered with publisher Gay Star News to create the largest online hub for LGBTI professionals in the world.
Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.
The rise of “cord-cutting” continues in the US, as nearly half (45%) in the US population own a streaming stick or a Smart TV
Retail and media brands that have increased their spend on customer retention over the last three years created a 200% higher chance of growing market share, according to new research.
Nielsen has launched a new marketing tool that addresses the increasing pace of consumer demands by claiming to help marketers test and assess the viability of new product developments “three times faster than before”.
Marketo has launched its Account-Based Marketing (ABM) platform that aims to unite sales and marketing teams to target key accounts in a coordinated way.