IAB members help shape new “Standard Ad Portfolio”
The IAB Tech Lab has released the New Standard Ad Portfolio, a set of recommendations for advertisers deciding on which format and device to reach consumers.
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Top mobile marketing tips: Say hello to the savvy consumer
With just 6% of consumers happy to share their personal information, Rimma Perelmuter, CEO Mobile Ecosystem Forum (MEF), looks at the impact of trust on businesses serving the mobile audience.
Twitter user growth stalls despite revenue boost
Twitter reported better-than-expected results, but the social network saw an alarming loss of two million monthly active users in the US.
Africa social media trends: Facebook dominates while YouTube and Twitter struggle
Facebook is the most popular social network in Ghana, Kenya, Morocco and Nigeria, with WhatsApp growing fast, according to new research.
Video viral of the week: BA launches star-studded flight safety video
British Airways is releasing a new flight safety video featuring some of Britain’s most notable faces, in partnership with Comic Relief. See why it’s our video viral of the week below…
Hiscox revamps UK website with more personal experience
Specialist insurer Hiscox has launched a new UK website – designed and built by Amaze, the leading digital marketing, technology and commerce agency, in partnership with Drupal specialists CTI Digital.
Edinburgh’s Hogmanay gets rebrand ready for new year celebrations
The world-famous Edinburgh Hogmanay Festival, previously voted one of the ‘Top 100 things to do before you die’ by the Discovery Channel, is getting a new brand to celebrate the event’s 25th anniversary.
Coca-Cola rolls out AI-equipped vending machines in universities
Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand.
IoT “accelerating the globalisation of food production and processing”
The rise of the Internet of Things is having a major impact on the growth of food production, according to new research.
Event report: Microsoft reinforces AI vision with global projects
This week, Microsoft hosted the Microsoft AI media event in London to discuss the intersection of AI, people and society and Microsoft’s role and responsibility across this growing technology.