Reebok makes social lifestyle content shoppable
Reebok is making social lifestyle content shoppable for the first time, as it looks to hone the ideal customer journey.
global
The rise of dating apps: Global trends of the ‘Tinder Generation’ [INFOGRAPHIC]
This week saw Tinder top the Apple App Store for the first time in the paid content category. This new infographic looks at how global use of dating apps has evolved.
Social media beats websites for news audience
More internet users are seeing news via social media feeds such as Twitter and Facebook than on news websites, according to new data.
Ministry of Sound revamps website to reflect mutimedia transformation
Ministry of Sound recently revamped its website with uSkinned to reflect its evolution from an iconic dance venue to a multimedia hub. This case study looks at how the update boosted conversion rates while freeing up time for staff.
Stores “must speed up their customer service to survive”
Speed and convenience top consumers’ motivations for choosing to shop in-store, directly impacting bricks-and-mortar conversions, a new report from PCMS, a global provider of unified commerce solutions, reveals.
Rise of live streaming: Middle East and Africa leads the way in global stats
Live Streaming services such as Periscope and Facebook Live have become hugely popular worldwide, with the Middle East and African region the biggest adopters of the new technology, according to new data.
Social media publishing tips: When, where and what?
We all know content is key. But what happens once you have drafted all the content and now have to make a plan on how to distribute it? Sylvia Jensen, Senior Director for Oracle Marketing Cloud discusses some of the best practices and things to remember when it comes to social media publishing.
Global gamification market to decline as competition heats up- report
The global gamification market to decline at a compound annual growth rate (CAGR) of 30.37% by 2021, according to new research.
Hellmann’s targets millennials with direct to consumer model
Unilever’s dressings brand Hellmann’s has begun testing a new direct-to-consumer model with on-demand delivery service Quiqup in a collaboration connected by Unilever Foundry.
GroupM launches new viewability standards with Unilever and Shell
WPP-owned advertising firm GroupM has rolled out new viewability standards, requiring a display ad to be 100% in view for at least one second, backed by key clients such as Unilever, Campbell Soup Company, Shell, Subway and Volvo Cars.