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global

Top 10 sites in Spain: Search and social dominate list

November 2, 2010

More than 90% percent of the Spanish internet population use the web for search and social networking, according to new data.

Uncategorized brands, comScore, Facebook, global, Google

Epsilon uses ‘heat mapping’ to show how emails are read

October 28, 2010

Global marketing firm Epsilon International, is marrying digital design with neuroscience, using new heat mapping technology to analyse how emails and newsletters are viewed.

Search, Uncategorized Germany, global, Maps, marketing

Google claims record share of online traffic

October 27, 2010

Google has set a new internet traffic record, accounting for 6.4% of global internet traffic during September, according to new data.

Search, Uncategorized global, Google, security

Right to reply: BA merger- A new approach to airline branding

October 27, 2010

With British Airways set to merge with Spain’s Iberia airlines, what does this mean for the brands national identity? Sholto Lindsay-Smith, Managing Director at Strategic brand and communication consultancy, Uffindell looks at how the airline can balance its local reputation and global identity, and the role online can play in this.

Uncategorized brands, content, global, local

Social media campaign to give away jewellery

October 25, 2010

Social media agency Tamar has launched an international social media campaign for jewellery giant Michael Hill, focused on audiences in the U.S., Canada, Australia and New Zealand.

Uncategorized Australia, Facebook, global, media, Twitter

Top 15 websites in Russia

October 22, 2010

Search portal Yandex is the leading property in the Russian Federation, ahead of Google, according to new research from comScore.

Uncategorized advertising, comScore, Europe, global, Google

Measuring shoppers’ habits: New ecommerce metric ‘GEMS’ gets European backing

October 22, 2010

A new measurement standard, called ‘GEMS’ has won the backing of a number of European countries, in a move that could help online retailers and advertisers better understand how shoppers are using their sites, and compare their results with industry benchmarks.

Uncategorized ecommerce, Europe, global, local, retail

Measuring shoppers' habits: New ecommerce metric ‘GEMS’ gets European backing

October 22, 2010

A new measurement standard, called ‘GEMS’ has won the backing of a number of European countries, in a move that could help online retailers and advertisers better understand how shoppers are using their sites, and compare their results with industry benchmarks.

Uncategorized ecommerce, Europe, global, local, retail

Steak lures Yahoo’s! Nick Gill to MD Australia role

October 22, 2010

Steak, the digital marketing services agency, announces the appointment of Nick Gill as Managing Director of Steak Australia.

Uncategorized advertising, Australia, digital marketing, global, marketing

Third of world will be online by end of year- UN report

October 21, 2010

The number of web users will surpass two billion this year, approaching a third of the world population, but developing countries need to step up access to the vital tool for economic growth, according to a report from a United Nations agency.

Uncategorized broadband, Europe, global, technology
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